Coca-Cola’s Water Crisis in India & the Effects on Buying Attitudes
Inquiry and Measurement Fall 2018
Coca-Cola's Water Crisis in India and the Effects of Buying Attitudes was a project in which the main goal was to measure human reaction to a controversial event. For this project, I worked with another instructional designer. The team implemented surveys and interviews to gather information and analyzed the information. The total responses obtained in the survey was 44. The intent of the survey was to establish a baseline, introduce a controversy, and analyze the response. Furthermore, two people have been interviewed, the team used the same questions for the survey to interview the candidates.
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The research helped the team to measure the human behavioral aspects.
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The team searched for a need analysis on the thesis statement and received ITB approval for research.
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The team followed the University of Tampa protocols to develop the research.
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Throughout this project, I had the opportunity to do a literature review of Coca-Cola's Water Crisis in India. The approach of all the material searched helped us to develop the research.